Prada

Prada was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada – in Milan, Italy. Initially, the shop sold animal goods and imported English steamer trunks & handbags. Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering his company. Ironically, Mario's son harboured no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost 20 years.

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