Links of London

Beginning in 1990 with a request for a bespoke pair of fish cufflinks, the Links of London story is a charming and unusual one. When these cufflinks were commissioned by a local restaurant owner to gift to loyal clients, world-renowned London department store Harvey Nichols took a liking to the design and ordered an entire collection.
Since this impromptu inception, Links of London have grown into an iconic brand adored around the world. Keeping in touch with British eccentricity and humour, their eclectic ranges of jewellery still reflect the originality of the fish cufflinks all those years ago.

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